🦷 Always Smile Dental Care — Website Fix Checklist

Every FAQ shows the same wrong answer: "Yes, we accept most major dental insurance plans." Questions include: What services do you offer? How often should I visit? What can I expect on my first visit? Do you offer emergency care? Each needs its own correct answer.

Insurance logos show Aetna, Blue Cross, Cigna, Delta, Guardian, Humana, MetLife — but NJ Medicaid is missing. The op-ed explicitly states the practice accepts NJ Medicaid. Any reader visiting after reading the article will not find confirmation. Add NJ FamilyCare before the article goes live.

Three different prices appear for the same offer: hero section shows $109, pricing cards show $129, the booking form shows $129.99. Pick one and apply consistently across every page, section, and form.

The op-ed "Your Neighbors Have Dental Insurance — And Still Can't Find a Dentist" must be published on alwayssmiledentalcare.com/articles/ BEFORE submitting to any newspaper. This establishes the canonical URL and gives newspapers a live link to reference.

The bio mentions "over 10 years of experience" but never mentions NYU. A reviewer wrote: "I came across a Dr. who had graduated from NYU, and I knew that I will not be wrong." Add: "Dr. Fanuswala earned her DDS from NYU College of Dentistry, one of the nation's leading dental schools."

The 1-star review from "S A" is visible in the testimonials section on both pages. Check the Trustindex / Google Reviews widget settings to filter reviews below a minimum star rating. The review stays on Google — but should not appear on your own website pages.

The About Us intro includes leftover template copy: "With dental practices throughout the world." Always Smile Dental Care is one practice in North Brunswick, NJ. Remove or replace this sentence entirely.

The footer lists "Franklin Towship" — missing the 'n'. Should read "Franklin Township." Appears in both the community links list and footer neighborhood section on all pages.

Hours show Tuesday, Wednesday, Friday, Saturday but the booking form only lists Tuesday, Friday, Saturday — Wednesday is missing. Either add Wednesday to the form or remove it from the hours display.

The Free Second Opinion pricing card reads "Guranteed discount." Fix the spelling to "Guaranteed" in both the card headline and the bullet point below it.

The bio says "hundreds of families." With 143 Google reviews and a fully booked schedule the practice has seen thousands of patients. Update to "thousands of patients" or pull a specific number from the practice management system.

Once a GP associate is hired and the practice expands, update hours on the homepage, contact page, Google Business Profile, and all directory listings simultaneously. Inconsistent hours across platforms is a common SEO problem.

Current mission and vision are generic template language. Rewrite to reflect the practice's actual values — accessible care for all insurance types, serving the diverse Middlesex County community, dental care for all ages — using the same voice as the op-ed.